Detailed Introduction of Face Makeup Products

To purchase face makeup products in the United States, there are several channels available, each offering different price ranges and purchasing methods depending on factors such as product type, formulation, brand, and order quantity.

1. Direct Import (Through Manufacturers in China or Other Countries)

Channel:
Directly importing face makeup is a common approach for beauty retailers or private label brands sourcing cosmetic products from manufacturers. You can find suppliers through B2B platforms like Alibaba, Global Sources, or by attending international beauty trade fairs such as Cosmoprof or China Beauty Expo.
Establishing long-term partnerships with overseas manufacturers can help secure better pricing, customized formulas, and a stable supply chain.

Price:
The cost of face makeup products varies widely depending on product type (foundation, concealer, powder, etc.), packaging, and order volume.

• Basic liquid foundation or pressed powder (bulk): $1.00 – $3.50 per unit

• Premium formulas or custom-branded products: $5.00 – $15.00+ per unit

• MOQs (Minimum Order Quantities) often apply, ranging from 500 to 5,000 units

2. Wholesale Market

Channel:
Major U.S. cities like Los Angeles, New York, and Miami host wholesale beauty supply centers that offer a wide range of face makeup products, including primers, foundations, concealers, blushes, highlighters, and setting powders. These markets allow businesses to connect with wholesalers, explore product quality, and negotiate shipping and payment terms.

Price:
The price of face makeup products in the wholesale market typically ranges between:

• $2.00 – $8.00 per unit, depending on:

  • Product type (e.g., liquid foundation vs. cushion compact)

  • Ingredient quality (e.g., oil-free, SPF protection, vegan formulas)

  • Packaging and branding (e.g., luxury compacts, glass bottles, refillable formats)

  • Volume discounts and private labeling options